PROPAGANDA POSTCARDS
(1937)

This page was last updated
03-Nov-2022 06:32

TAG DER BRIEFMARKE - WALTER BEHRENS
THE DAY OF THE STAMP
(9th/10th Jan 1937)

BACKGROUND: This postcard was published by Walter Behrens of Braunschweig to commemorate the 1937 Day of the Stamp on 10th Jan. The company describes itself as "Stamp Dealer Walter Behrens, the large, world-renowned speciality store that employs over 40 top-class employees".

As well as being a postcard it also doubled up as a mailing list for the company. As you can see from the example below, the card came with a mailer attached. The idea was for the recipient to tear this portion off, then return it to Walter Behrens with his, or someone else's particulars filled in. The other side has the option to order one or more items from a list.

SPECIAL CANCEL: There was no special cancel related to this card although there were many directly related to the "Day of the Stamp" in general.

BEHRENS #1

This example of the card bears a special cancel used in CHEMNITZ and still has the additional tear-off that is often found removed.

OTHER EXAMPLES

POSTALLY UNUSED

DOMESTIC USAGE

This next example features the special cancel used in CHEMNITZ to commemorate 'The Day of the Stamp' on 10th Jan 1937. The special cancel is inscribed "CHEMNITZ | 2 Tag der Briefmarke" and features the outline of the old town hall. The card was sent to Schwerin, the capital of Mecklenburg.




The example below was Cancelled in GARMISCH-PARTENKIRCHEN with a special cancellation inscribed "GARMISCH-PARTENKIRCHEN | KRAFTFAHRZEUG | WINTERPRÜFUNG" - 'GARMISCH-PARTENKIRCHEN | MOTOR VEHICLE | WINTER TEST'




The following card has been cancelled with another variation of the "Tag der Briefmarke" special cancels that were used in 1937, this one in LEIPZIG.




Below is another example of these cards without the mailer torn off. This example has the same design of special cancel as above, only now in the city of BRESLAU.




Below is yet another example of these cards without the mailer torn off. This example was also cancelled in the city of BRESLAU.




The following is another example of this card with the mailer intact. This example has the special handstamp used in Goβnitz to commemorate the 1937 Tag der Briefmarke.

FOREIGN USAGE