PROPAGANDA POSTCARDS
(1937)

This page was last updated
24-Feb-2025 01:56

TAG DER DEUTSCHEN KUNST
DAY OF GERMAN ART
(16th/18th Jul 1938)

BACKGROUND: Official postcard issued to commemorate the 'Day of German Art' Exhibition held in Munich from 16th to 18th Jul 1937. This postcard was published by Photo-Hoffmann.

The 'House of German Art' was designed by the architect Paul Ludwig Troost who had been asked by Hitler to construct a ‘House of German Art’ in Munich. The building replaced the Glaspalast which had burned down in 1931. It opened 18th Jul 1937 to much pomp and ceremony and there was a total of eight 'Day of German Art' exhibitions, held annually.

The image on the postcard below was used each year to advertise the show and is a representation of Pallas Athena, the Greek goddess of War and Art.

Heinrich Hoffmann, Hitler's photographer and a prolific publisher of postcards featuring Hitler, is known to have used the exhibition to provide material for a huge number of postcards. The exact number produced is unknown, but it is estimated to be in excess of 1,000 cards. Each Hoffmann Studio postcard features a HDK Number, the artist's name and the title of the artistic work on the back of the card.

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